20 years of pumpkin spice power

It's been 20 years since Starbucks debuted the first pumpkin spice latte in 2003. Since then, it's become a cultural phenomenon greater than itself: it's shorthand for fall, for basicness, for femininity, and even for white culture. Why did the PSL become so powerful — and how do food trends garner so much meaning? Host Brittany Luse chats with Suzy Badaracco, food trend forecaster and founder of Culinary Tides, to discuss the <a href="https://www.reuters.com/lifestyle/oh-my-gourd-pumpkin-spice-trend-is-500-mln-industry-us-2022-10-06/">$500 million dollar industry</a>, and how little miss pumpkin spice has held on to her cultural power.