2 Marketing Truths and 1 Lie

<p data-pm-slice="1 1 []">In a world of gurus and YouTube experts, the world of music marketing is filled with filled with truths, half-truths, and outright myths. But what if you could discern fact from fiction?</p> <p> </p> <p>In this episode of Creative Juice, we unpack 2 hard truths and one lie about music marketing, learned from our 7-year stint running our artist-focused digital marketing agency, IndieX. Learn about the critical shift for artists from audience growth to revenue-generating marketing, the undervalued role of e-commerce in the music industry, and the myth of Spotify growth and profitability through paid traffic.</p> <p> </p> <p>If you're looking to make informed, strategic decisions about your music career, this episode is packed with insights to help you avoid the pitfalls of bad, overhyped marketing tactics!</p> <p> </p> <p>DISCOVER:</p> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p>When And Why Artists Need To Shift Focus From Audience Growth To Revenue Generation</p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p>Why E-commerce Is Underrated By The Mainstream Music Industry</p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p>How To Tackle Monetization With Unique Offers Like Custom Songs And House Concerts</p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p>What Artists Can Learn From Insane Clown Posse And George Lucas</p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p>Why Spotify Growth And Profitability Through Paid Traffic Is A Myth</p> </li> </ol> <p> </p> <p><strong>RESOURCES:</strong></p> <p><strong><u><a class="ProsemirrorEditor-link" href= "https://indepreneur.io/indiepro">Learn Top Music Marketing Strategies Inside IndiePRO</a></u></strong></p> <p><strong><u><a class="ProsemirrorEditor-link" href= "https://www.