198: 3 Ways to Talk About Sustainability on Social Media

<p class="MsoNormal">In this week’s Marketing Tip we will make it easy for you to <strong>regularly create content that entices, educates, and inspires your audience</strong>.</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with <a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/habitat-maverick-farming/"> SIP Certified</a>. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">If you’ve been following along with this series, you created a bank of powerful video and photo visuals last month. Today we’re going to share <strong>how you can use those images on your brand’s social media</strong>. If you missed the Tip, just search your podcast player for Sustainable Winegrowing podcast episode <a href= "https://www.vineyardteam.org/resources/resource-library/continuing-education.php?id=1056"> 194: The Power of Visuals: How Video and Photos Can Help Share Your Sustainable Story | Marketing Tip Monday</a>.</p> <p class="MsoNormal">I highly recommend taking a few minutes to link to <a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/get-sustainable-on-social-media/"> today’s show notes</a>. We are sharing <strong>real life social media examples from 3 SIP Certified brands</strong> <span style= "mso-bidi-font-weight: bold;">and while I will do my best to describe the images, it helps to see them</span>.</p> <p class="MsoNormal">Stay tuned to the end to learn how the <span style="mso-bidi-font-weight: bold;">talent behind our <a href="https://www.instagram.com/sipcertified/">social media</a>, Hayli, <strong>creates captivating Reels</strong></span>.</p> <h1>How to Use Your Brand's Presence</h1> <p class="MsoNormal">Regularly posting content on your social media <strong><span style