196: Regenerating Vineyard Habitat: Maverick Farming | Marketing Tip Monday

<p class="MsoNormal">Variety is the spice of life! It's <em>crucial</em> to keep this in mind when we look at monocrops like wine grape vineyards. The good news is, SIP Certified vineyards protect natural habitat and encourage biodiversity.</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with <a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/habitat-maverick-farming/"> SIP Certified</a>. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">Monocrops put a damper on biodiversity. They can deplete soils and put native plant and animal species out of a home.</p> <p class="MsoNormal">The vineyard must be thought of as <em><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> its own ecosystem</span></em> inside of a larger ecosystem. That's why sustainable winegrowers <em><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> emphasize biodiversity</span></em> in their vineyards.</p> <p class="MsoNormal">They preserve open space and keep portions of the property un-cropped, use native plants that beneficial insects love in their cover crops and landscaping, and maintain short- and long-term conservation plans.</p> <p class="MsoNormal">Protecting and regenerating habitat ensures that future generations have a healthy, thriving planet to call home. Maverick Farming, a vineyard management company in Santa Barbara that manages several SIP Certified properties, made changes to their tillage practices and noticed several b