196: Biz: What Every Entrepreneur Needs to Acknowledge and Address in Their Business Marketing with Uli Iserloh

<p><span style="font-weight: 400;">I’m really excited today to be joined by my good friend, Uli Iserloh! Uli is a marketing technologist, the founder of Big Boost Marketing Group, and the COO of Evolution of Medicine.</span></p> <p> </p> <p><span style="font-weight: 400;">It is truly not an overstatement to say that Uli has a very keen vision for how to grow your business. In fact, we’ve unofficially named this episode, “The Dumb Mistakes Entrepreneurs Continue to Make” because we had this really fantastic conversation around the mistakes we have made as entrepreneurs, the mistakes we watch other people make as entrepreneurs, and our best tips and advice on how to fix them!</span></p> <p> </p> <p><span style="font-weight: 400;">If you want to get the lowdown on the</span> <span style="font-weight: 400;">underlying rules and tenets that govern entrepreneurship in 2020,</span> <span style= "font-weight: 400;">marketing must-haves moving into 2021, h</span><span style="font-weight: 400;">ow to be effective in creating and fostering connections with your customers (and prospective customers),  and how to get more done as an entrepreneur… this is a not-to-miss episode!</span></p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p><span style="font-weight: 400;">[:59] About today’s episode and guest!</span></p> <p><span style="font-weight: 400;">[2:19] Welcoming</span> <span style="font-weight: 400;">Uli Iserloh</span> <span style= "font-weight: 400;">to the podcast!</span></p> <p><span style="font-weight: 400;">[2:35] How Uli and I first met!</span></p> <p><span style="font-weight: 400;">[3:09] Uli shares about his journey early on.</span></p> <p><span style="font-weight: 400;">[4:06] How the internet changed Uli’s career trajectory.</span></p> <p><span style="font-weight: 400;">[6:35] Uli highlights the importance of niching and what happened to his career when he decided to “niche down.”</span></p> <p><span style="font-weight: 400;">[10:17] Has Uli always considered himself an entrepreneur?</span></p> <p><span style