19. How to price your product to scale, w/ClassPass's Payal Kadakia

<p>The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price — and how the journey revealed what was most valuable about their service.</p><p>Read a transcript of this interview at: <a href="https://mastersofscale.com/payal-kadakia-how-to-price-your-product-to-scale/" target="_blank">https://mastersofscale.com/payal-kadakia-how-to-price-your-product-to-scale</a>.</p><p>Subscribe to the Masters of Scale weekly newsletter at <a href="http://eepurl.com/dlirtX" target="_blank">http://eepurl.com/dlirtX</a>.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>