188. Aligning Sales, Marketing, and Customer Success Under a CRO w/ Sterling Snow

<p>If customer experience is important to your company, you won’t achieve it without alignment between sales &amp; marketing. Any interaction your customers have with your business can make or break that relationship.  </p> <p>In this episode, I interview <a href="https://www.linkedin.com/in/sterling-snow-051baab5/">Sterling Snow</a> , Chief Revenue Officer at <a href="https://www.linkedin.com/company/divvypay/">Divvy | Inc.</a> , about customer experience, how he’s been able to achieve alignment with his company, and tips for the listeners looking to do the same.  </p> <p>Sterling talked with me about:</p> <p>- The rise of customer experience and who’s responsible for it</p> <p>- Divvy’s ideal customer &amp; the problems it solves</p> <p>- Segmenting resources to customers of differing size &amp; advice to listeners</p> <p>- The feedback loop: bringing sales &amp; marketing together</p> <p>- The internal communication needed to create alignment</p> <p>- Pros &amp; cons the listeners should be aware of around company alignment </p> <p>Check out these resources we mentioned during the podcast:</p> <p>- <a href="https://www.linkedin.com/in/sterling-snow-051baab5">Sterling Snow on LinkedIn</a> </p> <p>- <a href="https://twitter.com/sterlingmsnow">Sterling Snow on Twitter</a> </p> <p>- <a href="https://getdivvy.com/">Divvy</a> </p> <p>- <a href="https://www.linkedin.com/in/woody-klemetson-91211185/">Woody Klemetson on LinkedIn</a> </p> <p>- <a href="https://calendly.com/">Calendly</a> </p> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989">Apple Podcasts</a> , <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq">Spotify</a> , <a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q">Google Play</a> or <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en">Google Podcasts</a> , and find more episodes on our b