186 – What is the Impact of the Hyperscalers on the Channel Ecosystem?

Wondering what role the three cloud hyperscalers, AWS, Microsoft, and Google can play in your partner strategy? Today I'm sharing an episode of my fellow podcast host's, Rob Spee's Channel Journey's podcast where I'm along with Paul Bird of the Ultimate Channel Sales podcast, for a channel panel chat. We talk about the impact of hyperscalers on the partner ecosystem, why they are so important, and some things you need to know to be successful.