185: Why You Need to Talk About Sustainability

<p class="MsoNormal"><span style= "mso-fareast-font-family: 'Times New Roman';">As a wine producer, you owe it to yourself to talk about your sustainable practices as much as you can.</span> Amanda Wittstrom Higgins, Principal at Full Cup Solutions explains that you <span style= "mso-fareast-font-family: 'Times New Roman';">never know what unique story about your brand will engage your next consumer, trade account, team member, or press writer. Use video and photos to capture specific practices including cover cropping, reusing barrels, and community donations. With a bank of digital collateral, you can easily bring practices to life online. Amanda shares simple and effective staff training tools, how to quickly build rapport with clients, and why sharing your story makes you stand out in the marketplace. </span></p> <h2><span style= "mso-fareast-font-family: 'Times New Roman';">Resources:</span></h2> <ul> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/economic-viability.php?id=848"> 82: Getting to Know Your Wine Customer</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/economic-viability.php?id=890"> 104: How to Tell Your Story on Instagram</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/economic-viability.php?id=938"> 132: Are you Talking About your Sustainability Efforts? | Marketing Tip Monday</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/economic-viability.php?id=992"> 161: Use Storytelling to Sell More Wine</a></li> <li class="MsoNormal"><a href= "https://www.vineyardteam.org/resources/economic-viability.php?id=1022"> 176: What's your Sustainable Story? | Marketing Tip Monday</a></li> <li class="MsoNormal"><span style= "mso-bidi-font-size: 10.0pt; line-height: 110%;"><a href= "https://www.instagram.com/amandawittstromhiggins/?hl=en"><span style="mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;"> Amanda’s Instagram</span></a></span></li> <li cl