#185: Merrily Orsini: Focus on Profitability & Perseverance

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks with Merrily Orsini, entrepreneur, President and CEO of corecubed and podcast creator and host of</span> <em><span style="font-weight: 400;">Help Choose Home</span></em><span style="font-weight: 400;">. Merrily shares the lessons she’s learned from starting, growing and selling a company, as well as digital marketing. </span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">After being in social work for almost a decade, Merrily started her first business, a remote home management service that evolved into eldercare solutions.</span></li> <li><span style="font-weight: 400;">The home care business can take a physical and emotional toll on you because it’s 24/7/365 and you are with people at the end of their lives.</span></li> <li><span style="font-weight: 400;">Merrily founded corecubed in 1998 to support other home care businesses. Now, corecubed specializes in digital marketing and education.</span></li> <li><span style="font-weight: 400;">The purpose of advertising and marketing is to meet a need and educate people about their options and choices.</span></li> <li><span style="font-weight: 400;">She spent about four years focusing on the profitability of her business and ultimately created a model of care that continues to be used today. The model is focused on needs vs prescriptive formulas. </span></li> <li><span style="font-weight: 400;">Merrily was an early pioneer of remote work environments both with Eldercare Solutions and corecubed. </span></li> <li><span style="font-weight: 400;">The three lessons Merrily learned about growing and selling a business include hiring people smarter than you, focusing on recurring monthly income and continuing to learn how you can do things better. </span><