184: Water Management: Shale Oak | Marketing Tip Monday

<p class="MsoNormal">While consumers name food and beverage as one of the most important industries when it comes to sustainability, more than 1 in 4 US adults said they <em>don't know</em> what makes a product sustainable (<a href= "https://www.sipcertified.org/What%20Sustainability%20Means%20to%20Consumers_2022%20Morning%20Consult.pdf" target="_blank" rel="noopener">2022 Morning Consult, <em>What Sustainability Means to Consumers</em></a>). There is a need for consumer education on sustainability, and this is a great opportunity for your brand!</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">You can help educate your customers by sharing <em>specific things</em> that your brand does to be sustainable. Build a bond over your mutual care for the health of the people and the planet!</p> <p class="MsoNormal">Sharing your practices is easy. Just reference the Sustainable Story worksheet!</p> <p class="MsoNormal">The brand-new Sustainable Story worksheet is a simple yet powerful free tool that helps you tell your own personal sustainable message. Simply download the worksheet linked in the show notes, complete it with your whole team, and keep following along with this podcast series to learn how to incorporate your story into every aspect of your marketing and sales.</p> <p class="MsoNormal">Plus, we are inspiring you by sharing what likeminded brands are doing to care for the people and the planet. <span style="mso-spacerun: yes;"> </span></p> <p class="MsoNormal">As a vineyard and winery on California's Central Coast, <a href="https://www.shaleoakwinery.com/" target= "_blank" rel="noopener">Shale Oak</a> embraces Water Management as a top