182. Using Biosensors to Unpack Human Behavior, with iMotions’ Jessica Wilson

<p><span style="font-weight: 400;">How often does your business run tests? </span></p> <p><span style="font-weight: 400;">Testing is so important. You don’t need to do fancy stuff every time and there are so many types of testing. If you don’t take the time to test, you can’t know what is working and there is a good chance you are wasting time on stuff that isn’t going to help you reach your goals. </span></p> <p><span style="font-weight: 400;">Today, I am so excited to introduce you to Dr. Jessica Wilson, technical director at iMotions who got her Ph.D. in neuroscience from Northwestern University. As you will hear in the episode, she and I have been working together on a project for quite some time now and I am very excited to have results to share with you now. This episode will talk about that study we did together for The Brainy Business as well as some of the other awesome work iMotions is doing.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:40] Today, I am so excited to introduce you to Dr. Jessica Wilson, technical director at iMotions who got her Ph.D. in neuroscience from Northwestern University.</span></li> <li><span style="font-weight: 400;">[03:31] Jessica shares more about who she is and what she does. Her background is in research and neuroscience. </span></li> <li><span style="font-weight: 400;">[03:58] iMotions is a software company that provides a platform that can integrate and synchronize different neuroscience tools. </span></li> <li><span style="font-weight: 400;">[05:28] There are so many different applications; iMotions does product testing, ads testing, sensory work, and more. </span></li> <li><span style="font-weight: 400;">[08:23] The most basic setup includes eye-tracking, facial expression analysis, and skin conductance. Those three work really well together and they are also very easy to get started with. </span></li> <li><span style="font-weight: 400;">[10:23] These tools are really helpful in certain ways, but at