182: Harnessing the Psychology of Food – Jack Bobo

<p>“From superfoods to clean eating, we are seduced by marketing pitches that inevitably fail to deliver lasting results.” – Jack A. Bobo</p> <p>Jack Bobo is the author of the book ‘Why smart people make bad food choices – the invisible influences that guide our thinking.’ He is also the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food.</p> <p>Tune into this episode to learn about:</p> <ul> <li>The mindscape and the foodscape</li> <li>Why we fear the food we eat</li> <li>How decision fatigue gets in our way</li> <li>The dirty dozen’s dirty secret</li> <li>The snob effect</li> <li>Thinking (and eating) fast and slow</li> <li>Transforming the foodscape</li> </ul> <p>Full shownotes and resources at <a href= "http://www.SoundBitesRD.com/182">www.SoundBitesRD.com/182</a>   </p>