181: Communications can be a game-changer for founders. Jan Reichelt, 10x Founders

<p><em>“Make it a story people remember. That’s the great thing about startups. Startups have great stories to tell. That’s what founders should use.”</em></p> <p>Our guest is the accomplished entrepreneur <a href="https://www.linkedin.com/in/janreichelt/" target="_blank">Jan Reichelt.</a> He built and sold two massively successful ventures, Mendeley and Kopernio, before bringing <a href="https://www.10xfounders.com" target="_blank">10x Founders</a> into existence in 2021.</p> <p>In a short period of time, 10x Founders has become one of the top funds in Europe with the vision to boost the European entrepreneurial ecosystem.</p> <p>Jan and the team raised 160 million from 200 individual investors who are also entrepreneurs. It truly is “the entrepreneurs' VC”, boasting a huge network.</p> <p>Scaling two companies, Jan knows that “your communications can be a complete game changer. That's what sets you apart, that’s what gets people excited.”</p> <p>His advice to founders: <em>“Take communications seriously and think about your communications strategy. It is such a huge opportunity and you and your team want to shape it. You don’t want it to be shaped by others.“</em></p>