#180: Loyalty Partner Insights from Epsilon’s Tamara Oliverio and Julie Smith (Short Summary Show)

<p>In this short summary episode, I looked back on an episode with two rising Epsilon executives, <a href="https://www.linkedin.com/in/tamaraoliverio/" target="_blank">Tamara Oliverio</a> and <a href="https://www.linkedin.com/in/julie-smith-21295b3/" target="_blank">Julie Smith</a>, to hear about how brands can assess and evolve their loyalty programmes to stay successful with consumers in this rapidly changing time.</p> <p>I revisited key takeaways from that episode that will help retailers and brands further engage with customers by focusing on having a strong mobile platform, offering contactless payments and simplifying the overall customer experience across all touchpoints.&nbsp;</p> <p>We also discussed ways to increase emotional loyalty with customers and therefore increase their as well as "share of heart" as well as "share of wallet".&nbsp;</p> <p>Be sure to also listen to the full episode to learn more great tips and trends to ensure loyalty programme success.</p> <p><strong>Show Links:</strong></p> <p><strong>1) </strong><a href="https://letstalkloyalty.com/audio/59-epsilon-talks-121-loyalty-contactless-loyalty-and-emotional-loyalty/" target="_blank"><strong>Interview Episode #59: Epsilon Talks 121 Loyalty, Contactless Loyalty and Emotional Loyalty</strong></a></p> <p><strong>2) </strong><a href="https://www.epsilon.com/emea/letstalkloyalty" target="_blank"><strong>Epsilon.com</strong></a></p> <p><strong>3) </strong><a href="https://www.linkedin.com/in/tamaraoliverio/" target="_blank"><strong>Tamara Oliverio</strong></a><strong>, Vice President of Strategic Consulting, Epsilon</strong></p> <p><strong>4) </strong><a href="https://www.linkedin.com/in/julie-smith-21295b3/" target="_blank"><strong>Julie Smith</strong></a><strong>, Vice President of Strategic Consulting, Epsilon</strong></p>