18: Lara McCulloch: How Small Businesses Can Leverage a Fractional CMO

<p><span style="font-weight: 400;">We’re delighted to have Lara McCulloch joining us today! Lara is an experienced marketer, having consulted with some of the world’s largest companies, like Unilever, Kraft, Shell, and Johnson & Johnson. Lara also helps small business companies in her role as a Fractional CMO. </span></p> <p><span style="font-weight: 400;">In today’s episode, she shares some gold nuggets of information about investment strategies, and she also takes a look at being disruptive and using micro-niche triggers, which is an interesting approach to marketing for small businesses. </span></p> <p> </p> <p><strong>Links and resources:                                             </strong></p> <p><a href="https://laramcculloch.com/"><span style= "font-weight: 400;">Lara’s website</span></a><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Lara’s Twitter handle - #laramcculloch</span></p> <p><span style="font-weight: 400;">The Twitter handle for EventProfs - #eventprofs</span></p> <p> </p> <p><span style="font-weight: 400;">Lara is offering you, the listener, the opportunity to become a member of her group coaching program at a special founding member’s price of $199 per month, with no commitments.</span></p> <p> </p> <p><span style="font-weight: 400;">Recommended book: Positioning: The Battle for Your Mind</span> <em><span style= "font-weight: 400;">by</span></em> <span style= "font-weight: 400;">Al Ries and Jack Trout</span></p> <p> </p> <p><strong>Connect with Eric:</strong></p> <p><span style="font-weight: 400;">On</span> <a href= "https://www.linkedin.com/in/ericrozenberg/"><span style= "font-weight: 400;">LinkedIn</span></a></p> <p><span style="font-weight: 400;">On</span> <a href= "https://www.facebook.com/eventbusinessformula/"><span style= "font-weight: 400;">Facebook</span></a></p> <p><span style="font-weight: 400;">On</span> <a href= "https://instagram.com/ericrozenberg"><span style= "font-weight: 400;">Instagram</span></a></p> <p><span style="font-weight: 400;">On</