18: How to Position Your Business For Success

Peter Whent joins me on this episode to talk about how to define your brands position and messaging, a crucial element for business success. In this episode, you’ll discover the biggest mistakes a lot of companies make when it comes to positioning, and the key elements in getting this right. Every year somewhere north of 70% of startups go bust. A problem Peter witnessed consistently for several decades is brilliant founders who produce genius products, but don’t know how to explain it.