#18 contentfolks ft. Fio Dossetto

<p>Meet <a href="https://www.linkedin.com/in/fiorenzadossetto/?originalSubdomain=uk">Fio Dossetto.</a></p> <p>A lover of em dashes and sticky notes, she writes the c<a href="https://contentfolks.com/">ontentfolks</a> newsletter to help marketers create content that truly serves the audience.</p> <p>When she’s not writing the newsletter, she works on other interesting projects like <a href="https://www.producthunt.com/posts/postmark-express">this</a>. And for a kid who always found joy in words, the opportunity to create a comic book about email delivery dogs and having ‘spread joy’ as a success metric is a wild dream coming true!</p> <p>In this episode, we talk about opinionated editors—em dash is THE best punctuation mark of all time, don’t fight me—finding joy in words, giving yourself permission to be silly, unlearning things as a newsletter creator and a whole lot more!</p> <p>Dig in by hitting the play button!</p> <p>Find out more about the Newsletter Nerd Show here - https://www.thenewsletternerdshow.com/&nbsp;</p> <p><br></p> <p><strong>Time Stamp:</strong></p> <p>00.40 -<strong> </strong>Why em dashes are the best punctuation marks of all time</p> <p>02.14 - What Fio found joy in as a child</p> <p>03.28 - A project where spreading joy was the goal</p> <p>06.24 - Silly mockup pages to fuel creativity</p> <p>09.10 - How contentfolks happened</p> <p>11.30 - Going from a weekly newsletter to a fortnightly newsletter (+ Ann Handley)</p> <p>16.02 - How the sticky note representation came to life</p> <p>18.21 - One thing that Fio had to unlearn mindfully as a newsletter creator</p> <p>20.36 - Not playing the numbers game</p> <p>22.35 - What success means for contentfolks</p> <p>24.14 - If Fio could only one newsletter for the rest of your life, which one would it be?</p> <p>27.27 - Something Fio considers a newsletter sin</p> <p>28.39 - The Reading Room</p> <p>35.35 - Fio plays Have You Ever</p> <p><br></p>