179: A message machine that continues to expand. Jochen Engert, Flix

<p><em>“We knew that if we didn’t jump, we’d regret it for the rest of our lives.”</em></p> <p>It was a leap into the unknown that paid off. <a href="https://www.linkedin.com/in/jochen-engert-61a4a31/" target="_blank">Jochen Engert</a> is the founder and former long-time CEO of <a href="https://www.flix.com" target="_blank">Flix</a>, a German startup best known for Flixbus that has grown into a global tech and transportation company with more than 60m passengers per year - a journey he describes as “absolutely crazy”.</p> <p>Jochen led Flix for 11 years, from knowing little about trains and buses to expanding globally and taking over the iconic Greyhound brand. He is now a member of the supervisory board and an active investor.</p> <p>Jochen and the founder team executed a highly effective communications, branding and marketing strategy centred around a core idea of ‘being the perfect host’ and a brand purpose of allowing people to travel sustainably.</p> <p>As a leader, Jochen is clear that “crisis is nothing you can delegate”, and that “authenticity is the basis for credibility. That’s the most important thing you have as a leader.”</p> <p><br></p>