179. 5 Elements of an Exceptional Customer Experience w/ Elizabeth Dixon

<p>Define your differentiator.</p> <p>Ask yourself this: “What is it that we uniquely can do that others can’t? How do we amplify that in a way that will be meaningful to customers?”</p> <p>In this episode, I interview <a href="https://www.linkedin.com/in/elizabethdixonspeaks/">Elizabeth Dixon</a>, Speaker at <a href="https://www.elizabethdixonspeaks.com/">Elizabeth Dixon Speaks</a> and Principle Lead, Strategy, Hospitality &amp; Service Design at <a href="https://www.chick-fil-a.com/careers/corporate">Chick-fil-A Corporate</a>, about the five elements of exceptional customer experience — one of which is defining your differentiator.</p> <p>Elizabeth and I talked about:</p> <ul><li>Why EX is a prerequisite for exceptional EX</li> <li>How culture should be defined</li> <li>Why customer experience should become a broader ethos throughout culture</li> <li>What the connection between differentiation and loyalty is</li> <li>What role employee wellness plays in EX    </li> </ul> <p>Check out these resources we mentioned:</p> <ul><li><a href="https://www.elizabethdixonspeaks.com/">ElizabethDixonSpeaks.com</a></li> <li><a href="https://www.linkedin.com/in/elizabethdixonspeaks">Elizabeth Dixon on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/horstschulze">Horst Schulze on LinkedIn</a></li> <li><a href="https://www.southwest.com/">Southwest Airlines</a></li> <li><a href="https://www.druryhotels.com/">Drury Hotels</a>  </li> </ul> <p><em>Subscribe, listen, and rate/review the Customer Experience Podcast on </em><a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"><em>Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em>Spotify</em></a><em>, </em><a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"><em>Google Play</em></a><em>, or </em><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en"><em>Google Podcasts</em></a><em>, and find m