178 What I Learned from 6 Social Justice Leaders About Messaging

<p>Closing out <em>Speaking to What Matters: Conversations on Messaging for a More Just World</em>, here is my personal debrief with specific aha moments and learnings I took away from each leader about how to show up for social justice in your messaging.</p> <p>Listen in.</p> <h4>A Few Takeaways:</h4> <ul> <li><strong>You can’t slap up new inclusive messaging on your website and expect more diverse clients to come. Messaging is the end point <em>after</em> you’ve done the internal work and learning. <em>(Hat tip to convos with</em> <a href= "http://adriadecorte.com/173"><em>Cher Hale</em></a> <em>and</em> <a href="http://adriadecorte.com/175"><em>Trudi Lebron</em></a><em>.)</em></strong></li> </ul> <ul> <li>Be discerning. There’s no formula for knowing when to pass the mic / when to speak up / what to say / how to do any of this. <em>(HT</em> <a href="http://adriadecorte.com/172"><em>Erica Courdae</em></a> <em>and</em> <a href= "http://adriadecorte.com/177"><em>Nisha Moodley</em></a><em>.)</em></li> </ul> <ul> <li><strong>Be really clear, specific and explicit about who your work is for. More words vs collapsing people into narrow labels for the sake of tidy marketing. <em>(HT</em> <a href= "http://adriadecorte.com/174"><em>Kelly Diels</em></a> <em>and</em> <a href="http://adriadecorte.com/175"><em>Trudi Lebron</em></a><em>.)</em></strong></li> </ul> <ul> <li>Slow down. Harm often happens when we’re moving so fast and not taking time to be intentional and present and see the actual humans in front of us. <em>(HT</em> <a href= "http://adriadecorte.com/176"><em>Tamala Poljak</em></a>, <a href= "http://adriadecorte.com/177"><em>Nisha Moodley</em></a><em>, and</em> <a href="http://adriadecorte.com/175"><em>Trudi Lebron</em></a><em>.)</em></li> </ul> <ul> <li><strong>Values-based marketing is when you attract people who don’t just have the problem you solve but who <em>share the same values</em>. <em>(HT</em> <a href= "http://adriadecorte.com/175"><em>Trudi Lebron</em></a> <em>and</em> <a href="http://adriadecorte.co