178: The Secrets to Effective Storytelling. Jeremy Connell-Waite, IBM

<p>Storytelling is bloody difficult. It is only easy if you don’t know how it is done.</p> <p>Fortunately, Communications Designer <a href="//linkedin.com/in/jeremypaulwaite" target="_blank">Jeremy Connell-Waite</a> breaks it down for us. He leads<a href="https://www.ibm.com/consulting/ibmix " target="_blank"> IBM’s "Wild Ducks" industrial storytelling programme</a>, where he coaches partners to create compelling pitches and presentations.</p> <p>Stories are how you move people to action as a leader. But not random ones. Effective stories and speeches have structure.</p> <p>Following the structure gets you to into the top 20% of communicators. But structure doesn’t move people to action. Emotions do. And the one emotion that can change people’s minds and get them to act is surprise. So ask yourself: How can I surprise this audience?</p> <p><em>“We need to become students of emotions. If the purpose of a great communicator is to let the audience feel something, the only way to get really good at communicating is to learn how emotions work.”</em></p> <p>Only emotions move people to action, and the key emotion is surprise.</p> <p>More about Jeremy: https://jeremy.earth</p> <p>Take a look at his one pagers: https://issuu.com/jeremycw/docs/the_art_of_the_one_pager_isuuv2&nbsp;</p> <p><br></p>