#178: Tactical Tuesday: Optimizing Landing Pages for Impact & ROI

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast shares tips on optimizing website and landing page conversion. He also introduces Dr. Robert Cialdini’s 6 Principles of Persuasion and the attention, interest, desire and action (AIDA) model.</span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Many business owners tend to haphazardly create websites and landing pages without really thinking about the impact they have on a company’s gross revenue.</span></li> <li><span style="font-weight: 400;">Small copy tweaks to your sites can lead to big differences in your return on advertising expenses.</span></li> <li><span style="font-weight: 400;">With software like ClickFunnels, you can make A/B versions of particular landing pages to see which is more effective or produces the best return.</span></li> <li><span style="font-weight: 400;">Utilize Robert Cialdini’s Principles of Persuasion and the AIDA model to entice people into making purchases from your website.</span></li> <li><span style="font-weight: 400;">Cialdini’s 6 Principles include scarcity (limited time sale), commitment and consistency (customer commits to a free, small item), reciprocity (in exchange for an email, send something of value), social proof (validation), authority (create trust) and liking (influence). </span></li> <li><span style="font-weight: 400;">The AIDA model includes attention (utilize headlines), interest (provide a creative offer), desire (explain benefits to foster want/need) and action (answer questions).</span></li> <li><span style="font-weight: 400;">Potential customers don’t really care about the messaging business owners often include such as awards, company history or company virtual tours. They want to know what’s in it for them.</span></li> </ul> <p><strong>3 KEY