#178 – Billy Price Explains How to Create Breakthrough Products in Crowded Markets

<p>After suffering a spinal cord injury as a teenager, Billy Price spent 18 years not being able to put on his own shoe.  He then met an old schoolmate, shared dreams, and they decided to create the fastest and easiest shoe to put on in the world.</p> <p>From 18 years old to 36 years old, Billy could not put on his own shoes.  Can you imagine that?  Someone had to do it for him.  Day after day after day…  Then, one day in his 36^th year of life, Billy regained a bit of independence he had lost.  He zipped on his own shoes and no one has had to help him put on his shoes since.</p> <p>But <a href="https://billyfootwear.com/" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex= "0">BILLY Footwear</a> is not just shoes for disabled people.  BILLY Footwear is stylish, comfortable, and quick to put on for everyone.</p> <p><strong><a href= "https://www.linkedin.com/in/billy-price-aaa7a6157/" target= "_blank" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="1">Billy Price</a></strong> is the co-founder of <a href="https://billyfootwear.com/" target="_blank" rel= "noopener noreferrer" data-auth="NotApplicable" data-linkindex= "2">BILLY Footwear</a>.  The company is selling millions of dollars of shoes, with 20+ full-time employees.  Within 5 years of starting BILLY Footwear, their products are on the shelves of Nordstrom and Zappos, and sold by Amazon and other online shoe resellers.</p> <p>Join David as he discusses Billy’s inspiring story.  Learn how he was able to create a breakthrough product in an incredibly competitive shoe market.  Billy achieved success working as part of a team, and is blessed with an incredible friend and business partner, Darin Donaldson. </p> <p>Developing a resilient mind is key in life.  Stories like this one tend to open our eyes to how we can achieve things that are incredibly fulfilling.</p> <p>Warriors like Billy don’t come around every day.  Join this conversation to gain inspiration, a reminder that there are still a lot of go