177. How to Successfully Pitch Your Business Using Behavioral Economics

<p><span style="font-weight: 400;">A company's success nowadays is so reliant upon pitching and getting media coverage. Having a credible source say positive things about you and your company can be pivotal when it comes to whether your brand is going to be seen or not.</span></p> <p><span style="font-weight: 400;">That is exactly why this episode of</span> <em><span style="font-weight: 400;">The Brainy Business</span></em> <span style="font-weight: 400;">is dedicated to giving you some concise tips on how to use behavioral economics to pitch your brand. I know pitching yourself can feel awkward, but when you understand the brain science it doesn't have to be, especially if you follow my tips!</span></p> <p><span style="font-weight: 400;">I discuss different brain biases such as social proof, authority bias, familiarity bias, and really focus on availability bias. Availability bias is critical to pitching success. You can take advantage of it by predicting and paying attention to trends and finding a way to offer people a fresh perspective on them.</span></p> <p><span style="font-weight: 400;">We close with three key points to keep in mind when pitching: (1) keep it short (2) be happy with your language and (3) follow directions. This and so much more in this episode, which will help you use behavioral economics to successfully pitch yourself and your business, so listen now...</span></p> <p><strong>Show Notes:</strong></p> <ul> <li><span style="font-weight: 400;">[00:06] In today’s episode, I talk about using brain science to successfully pitch to</span> <span style="font-weight: 400;">media.</span></li> <li><span style="font-weight: 400;">[02:22] Pitching yourself can be awkward and uncomfortable, and there are brain</span> <span style="font-weight: 400;">biases that can explain why that is. Understanding them can help you turn them around and use them to your advantage.</span></li> <li><span style="font-weight: 400;">[05:05] There is good</span> <span style="font-weight: 400;">news – pitching doesn't have to b