176 | Stop Relying on Social Media to Pitch Your Products with Mei Pak, Creative Hive Co

<p><span style="font-weight: 400;">Hey friends! I am super excited for you to listen in on today’s conversation with Mei Pak, founder of Creative Hive Co. and Tiny Hands. She’s been running her creative, handmade business since 2006 and coaching makers since 2014. She even taught her husband how to start selling personalized art and now makes over $55,000 per month in sales!</span></p> <p><span style="font-weight: 400;">Mei is all about creating a consistent income without relying too much on social media. In this episode, you’ll hear the 4 steps for pitching your products to media outlets and the difference of proactive versus reactive marketing.</span></p> <p><span style="font-weight: 400;">She talks about leveraging Facebook ads to generate sales and why she recommends learning, testing and DIYing over hiring an agency. We also touched on why you HAVE to know your numbers and ensure that your products are priced correctly before jumping into paid advertising. </span></p> <p><span style="font-weight: 400;">This episode is jam-packed with SO much tactical, strategic advice and concrete examples - so grab a notebook and let’s dive in!</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The biggest mistake product based business owners making as they try to grow and scale</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Mei leverages press outreach </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The 4 steps she takes to get mentioned in the media</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you have to follow-up after a pitch</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">When is the best time to pitch products for inclusion in gift guides</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Facebook Ads are an underutilized tool for artists and makers</span></li> <li style="f