174. The Elements of Choice, with Dr. Eric J. Johnson

<p><span style="font-weight: 400;">A few months ago, in episode 162 you got to hear from Leidy Klotz about his fantastic new book</span> <em><span style= "font-weight: 400;">Subtract</span></em><span style= "font-weight: 400;">, which is based on this question of why we humans look to add first when often subtracting can be a better option. It is a little bit of minimalism/essentialism and a really great episode to help people overcome loss aversion and see that, as he says, “less is not a loss,” such a cool insight.</span></p> <p><span style="font-weight: 400;">Anyway, while he and I were doing our pre and post-interview chat, he mentioned that his friend and colleague Eric Johnson had a book coming out soon called</span> <em><span style="font-weight: 400;">The Elements of Choice</span></em> <span style="font-weight: 400;">and that I should talk with him about it, so here we are. Dr. Johnson is not a newbie to the space by any means, as you will hear in the interview. He has had the opportunity to work and train with some of the most notable names in the field, including Herbert Simon, Amos Tversky, as well as his friends Richard Thaler and Cass Sunstein. He is the Norman Eig Professor of Business and the Director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics. He has decades of experience and definitely knows his stuff, which is one of the many reasons I was so honored to chat with him and share the conversation with you. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:07] In today’s episode I’m introducing you to Dr. Eric J. Johnson, author of the brand new book,</span> <em><span style="font-weight: 400;">The Elements of Choice</span></em><span style="font-weight: 400;">.</span></li> <li><span style="font-weight: 400;">[03:57] Eric shares his background and how he got into the field. His research has always been