174: SIP Certified members give back | Marketing Tip Monday

<p class="MsoNormal">We know our SIP Certified members are generous donors in the community. Last week, we shared the exciting news about the expansion of our Juan Nevarez Memorial Scholarship. In the same spirit of giving back, this week, we want to acknowledge some of the ways SIP Certified brands give back.</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">Get ready for a feel-good episode about generous brands in the wine industry. And get inspired about ways that you can give back.</p> <h1>Vina Robles' the Arborist</h1> <p class="MsoNormal">Did you know that planting a tree can be as easy as enjoying a bottle of wine? It can be when you buy a bottle of <a href="https://vinarobles.com/the-arborist" target="_blank" rel="noopener">Vina Robles’ the Arborist</a>!</p> <p class="MsoNormal">Vina Robles partners with non-profit environmental conservation organizations to plant trees with a portion of the proceeds from every bottle of the Arborist that is sold. Since the program started in the year 2000, nearly 33,000 trees have been planted.</p> <p class="MsoNormal">When you <a href= "https://vinarobles.com/product/2020-the-arborist" target="_blank" rel="noopener">purchase a bottle of the Arborist</a>, you are joining them in supporting this great cause.</p> <h1>Two Funds by Talley Vineyards</h1> <p class="MsoNormal">Talley Vineyards has two charitable funds that benefit SLO County agriculture workers and students of Arroyo Grande High School.</p> <p class="MsoNormal">The first to be established by the Talleys was <a href="https://talleyfarms.com/about-us/" target="_blank" rel= "noopener">the Fund for Vineyard and Farmworkers</a>, created in 2