174 - How to Run Successful Facebook (Meta) Ads, with Torii Rowe

<p>What’s the secret sauce to scaling and growing companies?&nbsp;</p><p>According to former cop-turned-performance marketer Torii Rowe, it’s all about discipline and knowing just how far you can push and pull in your ad campaigns.</p><p>Torii’s uncovering his tried-and-true methodology for scaling companies like Upsaint, Manssion, and MVMT, and you can bet that it involves rigorous A/B testing, broad targeting, and high-converting landing pages.&nbsp;</p><p>Then, find out why the best testing ads are the ones you least expect— and capturing cold traffic is the key to fueling your company’s growth.</p><p>If you’re looking to scale, you won’t wanna miss this one.&nbsp;</p><p>&nbsp;</p><p>0:00 Intro/Background</p><p>1:45 From Cop to Growth Marketer</p><p>3:20 Scaling Businesses</p><p>7:00 Great Facebook Ads</p><p>10:55 Ad Targeting</p><p>13:40 AOV&nbsp;</p><p>16:00 High Converting Land Pages</p><p>20:32 Predicting What Works</p><p>22:50 A Hill to Die On</p><p>27:15 Word of Advice</p><p>&nbsp;</p><p>Follow Torii:&nbsp;</p><p>Website: <a href="https://www.dreamlabsagency.com/" rel="noopener noreferrer" target="_blank">https://www.dreamlabsagency.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/torii-rowe-782a0a161/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/torii-rowe-782a0a161/</a></p><p>Twitter: <a href="https://www.twitter.com/toriirowe" rel="noopener noreferrer" target="_blank">https://www.twitter.com/toriirowe</a></p><p>&nbsp;</p><p>Check Out Manssion Jewelry:</p><p>https://manssion.com</p><p>&nbsp;</p><p>Follow Daniel:</p><p>Twitter: <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>&nbsp;</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all