173. Delivering Connected CX By Improving Go-To-Market Strategy w/ Sangram Vajre

<p>Everyone wants to know how to operate their business effectively. But depending on which of the three growth stages your company is in, the answer will be different.</p> <p>In this episode, I interview <a href="https://www.linkedin.com/in/sangramvajre/">Sangram Vajre</a>, Co-Founder and Chief Evangelist at <a href="https://terminus.com/">Terminus</a> and author of <a href="https://www.amazon.com/MOVE-4-question-Go-Market-Framework-ebook/dp/B09DLBF3S1">MOVE: The 4-Question Go-to-Market Framework</a>, about GTM as a process, the 3 stages of business, and his CX takeaways from his book research.</p> <p>Sangram and I talked about:</p> <ul><li>Why the connected experience is essential for frictionless CX</li> <li>How GTM is a transformational process for acceleration</li> <li>What it means to be a problem company, a product company, or a platform company</li> <li>What 3 things the CEO should own</li> <li>How the MOVE framework applies to scaling      </li> </ul> <p>Check out these resources we mentioned:</p> <ul><li><a href="https://terminus.com/the-move">The MOVE Book</a></li> <li><a href="https://www.linkedin.com/in/sangramvajre">Sangram Vajre on LinkedIn</a></li> <li><a href="https://bombbomb.com/">BombBomb</a></li> <li><a href="https://www.gong.io/">Gong</a></li> <li><a href="https://www.linkedin.com/in/cmovc">Tim Kopp (TK) on LinkedIn</a></li> <li><a href="https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123">Crossing the Chasm</a> by Geoffrey Moore      </li> </ul> <p><em>Subscribe, listen, and rate/review the Customer Experience Podcast on </em><a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"><em>Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em>Spotify</em></a><em>, </em><a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"><em>Google Play</em></a><em>, or </em><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5b