173 | Creating Social Change Through Products & Intentional Business Practices with Betsy Garcia, Bloomwolf Studio

<p><span style="font-weight: 400;">Hey friends! I am really excited for you to listen in to today’s episode with Betsy Garcia of Bloomwolf Studio.  Betsy was on her way to medical school when she decided she wanted to pursue the small business life and sell her art. Bloomwolf Studio is a Latina owned & operated illustration and design studio based in Orlando that strives to create change through art and messaging. </span></p> <p><span style="font-weight: 400;">In this powerful and transparent episode, Betsy and I talk about the mission behind Bloomwolf and how Betsy and her husband Luis actively weave their personal beliefs into their everyday business practices.</span></p> <p><span style="font-weight: 400;">Betsy shares details about developing and expanding her product line, including mistakes they made in their first product runs.</span></p> <p><span style="font-weight: 400;">We also talked about business finances.  At the beginning of 2020, Betsy and Luis set out to increase their annual revenue by 25% and they exceeded this in the first 8 months of the year.  Betsy talks about tools they use to track their financial progress and what they’ve done to pivot their business model to stay on track with these financial goals, despite the pandemic.</span></p> <p><span style="font-weight: 400;">And, we capped off the convo talking about  TikTok.  How she’s using it to promote her brand and products, how she gained 7,500 users in her first month on the platform and what she  does to plan out her marketing for the year.  </span></p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why she decided to start a business instead of pursuing medical school</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How they got started with zero background in business</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Their process of developing their first products</span></li> <li style="font-weight: 400