#170: Helena Escalante: How to Market Yourself and Never Stop Learning

<p>Helena Escalante is a copywriter, content strategist, and creator of <strong>entrepreneurial thought leaders</strong> who love to learn by reading books. She was born in Mexico City but later came to the US to attend college in Austin Texas.</p> <p>Helena believes her superpower is connecting people with resources they need to achieve their goals. She is fascinated by the human mind and tries to convey her copywriting messages compellingly and effectively.</p> <p>Listen in to this <strong>entrepreneurial podcast</strong> to learn how you can become a copywriter who creates compelling and converting copies.</p> <p><strong>What was her inspiration to come from Mexico to the US?</strong></p> <p>She was born into a family of translators which made the US close to her heart and when the opportunity came to attend college in the US she took it. She studied history and Latin American studies and minored in marketing. She later got a job in PR with marketing knowledge even before graduation. Helena says her brain works in marketing and languages.</p> <p><strong>What does she love about PR and how she puts the message across?</strong></p> <p>She loves getting a message that resonates- seeing someone’s eyes light up because the message struck a chord is what he lives for. She has a passion for the human mind- the urge to understand why we do the things that we do. She can convey a message that highlights what the call to action is as a copywriter. She came with an acronym W-R-I-T-E that acts as a map to put out an effective copy message.</p> <p><strong>What is her favorite book?</strong></p> <p>The Art of Possibility by Benjamin Xander. The book gives you examples of how to manage either feelings or situations masterfully. She explains one example of how one can fulfill your goals and grow yourself by working towards it.</p> <p><strong>How does she handle writing marketing and PR copies?</strong></p> <p>When it comes to copywriting, the strategy should be to write a ‘vomit draft’ which is just throwing ideas out there.