169. The Science of Cool, with Dr. Troy Campbell

<div style="color: black; padding: 10px; font-size: 115%;">Today is a very fun episode about something that you might not think has a science to it, but definitely does which is so amazing! My guest is Troy Campbell, who got his Ph.D. at Duke University and has worked at/for Disney, Netflix, Nike (and much more) as well as taught at the University of Oregon. He has done so many cool things so far in his career, and he is here to talk about how you can do the same by incorporating the science of cool.</div> <div style="color: black; padding: 10px; font-size: 115%;">Coolness may feel intangible. Like it is this enigma some brands or people just have or don’t and if you aren’t cool you just have to accept it. But as Troy will show us today, that doesn’t have to be the case. There is a science to it and there are lots of important lessons for your brand (and even making something as mundane as meetings more fun, effective, and cool). Listen to learn this and more in today’s episode...</div> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:06] In today’s episode I’m excited to introduce you to Dr. Troy Campbell, Chief Scientist at On Your Feet.</span></li> <li><span style="font-weight: 400;">[01:21] There is a science to cool and there are lots of important lessons for your brand.</span></li> <li><span style="font-weight: 400;">[03:51] Troy shares about himself, his background, and how he got into behavioral science.</span></li> <li><span style="font-weight: 400;">[05:23] Behavioral science has the closest thing to a magic spellbook that exists. </span></li> <li><span style="font-weight: 400;">[07:14] He shares an origin story about a lecture he created based on the song “Everything is Awesome” from</span> <em><span style="font-weight: 400;">The Lego Movie</span></em><span style= "font-weight: 400;">. </span></li> <li><span style="font-weight: 400;">[10:12] On Your Feet is a group that brings more joy, less fear, and better results to everything in business. </sp