169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis

<p>Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic? </p><p>There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it. </p><p>My guest, Dusty Weis from <a href='https://www.podcampmedia.com/'>Podcamp Media</a> - a branded podcast production company - joins me to discuss tips for having a snarky Twitter account without damaging your brand.</p><p><em>Mentioned in this episode: </em></p><ul><li><a href='https://www.mashed.com/725299/pabst-blue-ribbon-is-facing-backlash-over-this-now-deleted-tweet/'>Pabst Blue Ribbon Is Facing Backlash Over This Now-Deleted Tweet</a>, Mashed, January. 5, 2022 </li><li><a href='https://www.podcampmedia.com/post/lead-balloon-ep-25-fema-rep-has-near-death-experience-after-hurricane-ike'>Lead Balloon Episode 25 - FEMA Rep Has Near-Death Experience After Hurricane Ike </a></li><li><a href='https://twitter.com/nickjr/status/1435332689532440579?lang=en'>#BluesClues25 Tweet </a></li><li><a href='https://www.businessinsider.com/burger-king-women-belong-in-kitchen-tweet-international-womens-day-2021-3'>Burger King &apos;Women Belong in the Kitchen&apos; Tweet</a></li></ul><p><br/>Need help preparing for a PR crisis?<br/><br/>Click <a href='https://mollymcpherson.com/checklist'>HERE</a> to download your copy of the Crisis Communication Rapid Response Checklist. <br/><br/></p><p>Listen + Subscribe on <a href='https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id'>Spotify</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2'>Apple Podcasts</a><br/><br/></p><p>© Molly McPherson 2022 </p>