168 - The Ultimate Digital Marketing Playbook, with Pete Housley

<p>Dying to understand how to effortlessly increase your sales and conversion rates?&nbsp;</p><p>Then this episode’s for you.&nbsp;&nbsp;</p><p>Pete Housley, CMO at the intelligence conversion platform, Unbounce, opens up his playbook for capturing leads at all stages of the funnel and retaining them. He and Daniel discuss striking the perfect balance between organic traffic and paid channels, whether or not you should buy your branded keywords, and how to properly employ retargeting tactics.&nbsp;</p><p>Plus, find out why Pete’s a diehard stan for multi-channel marketing and why any great marketer needs to start beefing up their data chops, stat.</p><p>&nbsp;</p><p>0:00 Intro/Background</p><p>3:12 The Digital Marketing Playbook</p><p>6:26 Breaking Down Ad Channels</p><p>16:15 Distinguishing Purchasing Intent</p><p>20:42 Moving the Point of Conversion</p><p>25:03 Retaining Customers</p><p>30:34 A Hill to Die On</p><p>32:56 Words of Advice</p><p>&nbsp;</p><p>Follow Pete:&nbsp;</p><p>LinkedIn: <a href="https://www.linkedin.com/in/peter-housley-a3653012/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/peter-housley-a3653012/</a></p><p>Unbounce: <a href="http://unbounce.com/" rel="noopener noreferrer" target="_blank">http://unbounce.com/</a></p><p>&nbsp;</p><p>Follow Daniel:</p><p>Twitter: <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>&nbsp;</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit <a href="http://www.retention.com/" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.&nbsp;</p><p>&nbsp;</p><p>Sign up for The Marketing Millennials newsl