168. Obviously Shareable: CX That Customers Want to Talk About w/ Dan Gingiss

<p>Instead of a slice of cake with a candle, they brought out a box of handmade chocolates with Happy Birthday spelled out in cocoa powder and decorated with a sparkler. All four diners spontaneously took out their phones, photographed it, and shared it online.</p> <p>“The single best marketing is a happy customer talking about you because it’s the most credible, the most authentic,” said our guest today, <a href="https://www.linkedin.com/in/dangingiss/">Dan Gingiss</a>, Chief Experience Officer at <a href="https://www.linkedin.com/company/the-experience-maker">The Experience Maker, LLC</a> and author of <a href="https://dangingiss.com/the-experience-maker-book/">The Experience Maker</a> .Dan challenges organizations to create shareable experiences, just like Fleming Steakhouse did for his son’s birthday dinner.</p> <p>Join us as we discuss:</p> <ul><li>Why Dan highlights a romance novelist in his marketing book</li> <li>What the WISER framework stands for</li> <li>How personalization creates shareable moments</li> <li>How to leverage B2C experiences in B2B</li> <li>Why Amazon loses money to invest in relationships</li> </ul> <p>Check out these resources we mentioned:</p> <ul><li><a href="https://www.linkedin.com/in/dangingiss">Dan Gingiss on LinkedIn</a> </li> <li><a href="https://dangingiss.com/the-experience-maker-book/">The Experience Maker (book)</a> </li> <li><a href="https://dangingiss.com/">DanGingiss.com</a> </li> <li><a href="https://www.starbucks.com/">Starbucks</a> </li> </ul> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq">Spotify</a>, <a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q">Google Play</a> or <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en">Google Podcasts</a>, and find more episodes on