168: Building Better Businesses with John Jantsch

<p><span style="font-weight: 400;">What does it mean to our customers to be successful and how do we set them up for that success? Furthermore, how do we grow with our customers?</span></p> <p><span style="font-weight: 400;">Today’s conversation with John Jantsch will help to answer these questions! </span></p> <p><span style="font-weight: 400;">His latest book,</span> <em><span style="font-weight: 400;">The Ultimate Marketing Engine,</span></em> <span style="font-weight: 400;">maps right onto how you Pumpkin Plan your business in terms of getting to know your ideal customers and how you can attract more of them.</span></p> <p><span style="font-weight: 400;">John Jantsch is a marketing consultant, speaker, and author of</span> <a href= "https://amzn.to/2DOyAri" target="_blank" rel= "noopener"><em><span style="font-weight: 400;">Duct Tape Marketing</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href="https://amzn.to/3CvlDhT" target="_blank" rel="noopener">The Referral Engine</a><em><span style="font-weight: 400;">,</span></em> <a href="https://amzn.to/3cscrQO" target="_blank" rel= "noopener"><em><span style="font-weight: 400;">The Self-Reliant Entrepreneur</span></em></a><span style="font-weight: 400;">, and his latest book,</span> <a href="https://amzn.to/3qSzGMd" target= "_blank" rel="noopener"><em><span style="font-weight: 400;">The Ultimate Marketing Engine</span></em></a><em><span style= "font-weight: 400;">.</span></em> <span style= "font-weight: 400;">John is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.</span></p> <p><span style="font-weight: 400;">In 2020, John attended Tap the Potential’s Breakthroughs Retreat and shared excerpts and thoughts from</span> <em><span style="font-weight: 400;">The Self-Reliant Entrepreneur</span></em> <span style="font-weight: 400;">(everyone at the retreat received this book as a gift!). This book made such an impact that Dr. Sabrina still