#168: Alexandra Watkins – How to invent a GREAT brand name.

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, you’ll learn: The SMILE and SCRATCH test to help you identify good names and disqualify bad ones How important domain names are, including whether .com is important How to get a good .com even if your first choice is taken Whether premium domains are worth it or not And if and when you should consider a rebrand if you're not satisfied with your current name Full transcript and show notes Alexandra's Book / Website / Facebook / LinkedIn / Twitter SMILE and SCRATCH test How I rebranded my newsletter How I rebranded my podcast *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices