166: What You Need to Know About the Exhibition Industry with Danica Tormohlen

<p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 6pt;"> <span style= "font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> We are delighted to speak with Danica Tormohlen today! Danica is a journalist and the VP of Content for the Tarsus Group (now part of Informa). </span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 6pt;"> <span style= "font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Danica is an icon in our industry with tons of experience! She has been through many crises in the trade show industry and has been writing about it since 1994. She joins us today to discuss her fascinating career and to share her unique perspective on where the exhibition industry is heading and how we can better use technology.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 6pt;"> <span style= "font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Bio:</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 6pt;"> <span style= "font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> An award-winning journalist who has reported on the trade show industry since 1994, Danica Tormohlen is VP of Content for Tarsus Group, which was recently acquired by Informa for $940 million. In her role, she oversees content for Trade Show News Network, Corporate Event News, and Exhibi