166. A More Personal Way to Launch a Book w/ Ethan Beute

<p>Two and a half months ago, gearing up for the launch of our second book, <a href="https://www.amazon.com/Human-Centered-Communication-Business-Against-Pollution/dp/1639080007">Human-Centered Communication</a>, we found that mass emails did not perform as well as before. Here’s what has worked: personal one-to-one video messages. </p> <p>People and relationships matter more today than ever. </p> <p>I’m <a href="https://www.linkedin.com/in/ethanbeute/">Ethan Beute</a>, Chief Evangelist at <a href="https://bombbomb.com/">BombBomb</a>, host of <a href="https://bombbomb.com/blog/the-customer-experience-podcast-ethan-beute/">The Customer Experience Podcast</a>, and co-host of the CX Series on the <a href="https://sweetfishmedia.com/b2b-growth/">B2B Growth Show</a>. In this episode, I share how our launch strategy has changed to reflect the thesis of our book — that human-centered communication is the most meaningful and successful way to cut through today’s digital pollution.  </p> <p>Here are some thoughts from the episode:</p> <ul><li>How personalization promotes memory</li> <li>What our book rankings are</li> <li>How we pivoted our launch strategy for our second book</li> <li>What I said in my video messages and how people responded</li> <li>Why human interaction matters even more online  </li> </ul> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq">Spotify</a>, <a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q">Google Play</a> or <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en">Google</a> <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en">Podcasts</a>, and find more episodes on our blog. </p> <p>Listening on a desktop &amp; can’t see the links? Just s