165. The Era of Applied Behavioral Economics, with Matej Sucha

<p><span style="font-weight: 400;">Today I am very excited to have Matej Sucha with me on the show to talk about the importance of applied behavioral economics and the work he has done to help shape the field. As you will hear in our conversation today, there are two fairly distinct camps in the behavioral sciences: the academic research and the applied. While many of us work together, there are different goals for each and there can be disagreement from time to time. </span></p> <p><span style="font-weight: 400;">In general, I think most of us see the need for both sides and how they are necessary to help move the entire field forward. Matej is like me, an advocate for behavioral economics being used and shared in business as much as possible, which is why he recently founded and became the Editor in Chief of</span> <a href= "https://insidebe.com/?ref=melinapalmer"><span style= "font-weight: 400;">insideBE.com</span></a><span style= "font-weight: 400;">, which you will hear about on the show, in addition to his work as a managing partner at MINDWORX. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:06] In today’s episode I’m excited to introduce you to Matej Sucha, managing partner of MINDWORX and founder of insideBE.</span></li> <li><span style="font-weight: 400;">[02:56] Matej shares about himself, his work, and how he got into behavioral economics. </span></li> <li><span style="font-weight: 400;">[04:01] This year they launched insideBE which is an app dedicated to behavioral economics in business. </span></li> <li><span style="font-weight: 400;">[05:53] Behavioral economics doesn’t have the place it deserves in business. It is still in the phase of early adoption. It is not at the center of attention for businesses.</span></li> <li><span style="font-weight: 400;">[07:03] We have to put more emphasis on business applications. </span></li> <li><span style="font-weight: 400;">[08:43] People want to see more practical business applications. </sp