#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy

<p>As 2021 comes to a close, we reflect on the key consumer trends that arose in loyalty in 2021 and discuss insights and predictions for loyalty professionals in 2022.&nbsp;</p> <p>With examples and case studies that include Dunkin (formerly Dunkin Donuts), Dell, Carters and Duolingo, I"m joined by <a href="https://www.epsilon.com/us/letstalkloyalty" target="_blank"><strong>Epsilon's</strong></a> Vice President of Loyalty Strategy <a href="https://www.linkedin.com/in/brad-macdonald-ba66014/" target="_blank"><strong>Brad Macdonald</strong></a>, who shares the importance of human connection in the context of digital transformation.&nbsp;</p> <p>Brad also shares the ever-increasing focus on having a loyalty "mindset", and his views on what's working - and what's not - for loyalty professionals.&nbsp;</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/brad-macdonald-ba66014/"><strong>Brad Macdonald</strong></a><strong> - Vice President of Loyalty Strategy @&nbsp;</strong><a href=" https://www.epsilon.com/us/letstalkloyalty" target="_blank"><strong>Epsilon</strong></a></p> <p><strong>3) </strong><a href="https://www.dunkindonuts.com/en" target="_blank"><strong>Dunkin'</strong></a></p> <p><strong>4) </strong><a href="https://ae.carters.com/" target="_blank"><strong>Carter's</strong></a><strong>&nbsp;</strong></p> <p><strong>5) </strong><a href="https://www.duolingo.com/"><strong>Duolingo</strong></a><strong>&nbsp;</strong></p> <p><strong>6) </strong><a href=" https://www.epsilon.com/us/letstalkloyalty" target="_blank"><strong>Epsilon</strong></a></p>