#164 - Lukas Mikelinich: How To Run An Effective SDR Team

<p><span style="font-weight: 400;">Today we are joined by Lukas Mikelinich, VP of Sales at Saas platform Negotiatus, who just had the best sales month in the company history this May.</span></p> <p><span style="font-weight: 400;">He is going to talk about how to find your way through Covid time and how to run an effective SDR team. Enjoy! </span></p> <h1><strong>HERE’S WHAT WE COVER IN THIS EPISODE:</strong></h1> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to pivot quickly from pre-Covid to a new climate</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Re-thinking the biggest value you can offer</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to set new instructions for your SDR team</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What you can achieve with a high level of personalization</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to deal with “not interested” answers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to hire top performers for your SDR team</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How you can assess the coachability level when hiring someone</span></li> </ul> <p><span style="font-weight: 400;">Lucas reminds us to remain agile - there are times when the biggest value you can bring is NOT your core offering; you have to be more creative and think of a better way to serve your clients. </span></p> <p><span style="font-weight: 400;">Happy cold emailing!</span></p> <p><span style="font-weight: 400;">Jeremy and Jack</span></p> <h1><strong>Resources:</strong></h1> <ul> <li style="font-weight: 400;"><a href= "https://www.amazon.com/Never-Split-Difference-Negotiating-Depended-ebook/dp/B014DUR7L2"> <span style="font-weight: 400;">Never Split the Difference</span></a><span style="font-weight: 400;">, a book by Chris Voss and Tahl Raz </span></li> <li style="font-weight: 400;"><a href= "https://www.amazon.co