164: 3 Ways to Build a Strong Brand | Marketing Tip Monday

<p>Did you know that telling your sustainability story can help you sell more wine?</p> <p>Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p>Today we share three ways you can build a strong brand so that your customers will remember you.</p> <p>Kathy Kelly, Professor of Horticultural Marketing and Retail Business Management at Penn State University found that describing specific practices and why there are important not only sets you apart from the competition but helps to create an emotional connection with your customers. It can even increase their willingness to pay more for a bottle of sustainable wine!</p> <h1>Elements of a brand</h1> <p>"Brand identity" is the personality of your business -- it's what people think about when they think of your brand. "Brand awareness" refers to general familiarity with your brand. Both concepts should be taken into consideration when creating a branding strategy. By cultivating recognition and understanding of your brand through design, messaging, and more, you can make your business and your customer experience more memorable.</p> <p>Your brand's name, logo or symbol, tagline, colors, imagery, voice, and more -- this is how your brand is presented to the outside world. Maximize your brand experience by dialing in these key brand features.</p> <h1>3 ways to build a strong brand</h1> <h3>What makes you so special?</h3> <p>Every wine brand has its unique story. Whether it's a business passed down the generations of a family, a hobby that grew into a booming business, what started out as a weekend project for a couple of friends, or a drive to fill a hole in the industry, identifying what makes your brand different from the rest and including el