163 - Pricing and Positioning a New Product with Dave Baldwin

<p><span style="font-weight: 400;">In today’s episode, not only are you going to meet a dear friend of mine but you will also get to hear us work on his business together and get an amazing new course ready to launch. This episode, I’ve got my coaching hat on and together, Dave and I iron out some pain points regarding pricing and we really dig into the nitty gritty of the amazing ideas he’s got. I know that after today’s conversation, we’re both clear on what Dave’s goals are, what products he is passionate about, and the price points for a clear target audience.</span></p> <p><span style="font-weight: 400;">Dave Baldwin is one of the most heart-centered and smart people I’ve ever met, and I know you will resonate with him. As a listener of She Sells Radio, for you, it’s not just about the money. It’s about the AND - creating abundance for yourself and your family, while also living out your life’s purpose and serving people in a big way. </span></p> <p><span style="font-weight: 400;">So listen in on what Dave is creating and as we work through any challenges that are coming up to arrive at a really great mapped out plan for him and his course launch.</span></p> <p> </p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <p><span style="font-weight: 400;">[2:21] - Dave describes his business and what his online course will be about.</span></p> <p><span style="font-weight: 400;">[4:09] - Start with your why. Dave shares the “why” behind the course launch.</span></p> <p><span style="font-weight: 400;">[6:04] - While not everyone is driven to be an entrepreneur and may be better suited for the corporate world, working in alignment is crucial.</span></p> <p><span style="font-weight: 400;">[7:50] - Dave begins with ideas on pricing and structure for the course and what tricky parts he’s running into.</span></p> <p><span style="font-weight: 400;">[9:41] - Dave outlines his ideas on pricing, offerings, and requirements.</span></p> <p><span style="font-weight: 400;">[11:29] - The goal of a six session process i