163: Is There Any Truth to the Saying, "All Publicity is Good Publicity?"

<p>The actor Jake Gyllenhall knows <em>all too well</em> that bad publicity may not be the best publicity when your name is trending because you broke up with a girlfriend more than ten years ago. <br/><br/>Having this ex-girlfriend record a song about the breakup and then upload a 10-minute video to YouTube is the sort of negative publicity that will never disappear. Especially if the video has over 17 million views. <br/><br/>The Irish poet and playwright Oscar Wilde once said, &quot;The only thing worse than being talked about is not being talked about.&quot;<em><br/><br/></em>In this episode, determining whether this statement is true and which factors determine when negative publicity is too much for a brand to handle.  <br/><br/><b>Mentioned in the episode:</b></p><ul><li><a href='https://www.youtube.com/watch?v=tollGa3S0o8'>Taylor Swift - All Too Well: The Short Film - YouTube</a> </li><li><a href='https://podcasts.apple.com/us/podcast/94-how-to-apologize-during-pr-crisis-why-ellen-degeneres/id1441897190?i=1000487762275'>Episode 94: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn&apos;t)</a></li><li><a href='https://mollymcpherson.com/episode101/'>Episode 101: How to Admit Your Mistakes: The Ellen DeGeneres Apology</a> </li><li><a href='https://www.instagram.com/tv/CVf7YAXIxip/?utm_source=ig_web_copy_link'>Instagram Live with Jody Fischer discussing Netflix and Dave Chapelle</a></li><li><a href='https://amzn.to/3rpI9Xs'><b><em>Indestructible</em></b>: Reclaim Control and Respond with Confidence in a Media Crisis</a></li></ul><p>PLUS, one Indestructible PR tip that keeps your reputation solid during the crisis. <br/><br/>Listen + Subscribe <a href='https://www.stitcher.com/podcast/wwwstitichercompodcastmollymcpherson/communicate-with-confidence?refid=stpr'>Stitcher</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2'>Apple Podcasts</a><br/><br/>© Molly McPherson 2021 </p><p><a href="https://mollymcpherson.com/indestructib