162. The Shared Belief Behind Human-Centered Communication w/ Steve Pacinelli

<p>No one individual has all the answers to everything. With a concept as broad yet essential as human-centered communication, it was going to take many experts — 11, to be exact — to begin to equip us with the knowledge we need to recenter our communication around people.&nbsp;</p> <p></p> <p>In this episode, I have the pleasure of chatting with my longtime friend and two-time coauthor, <a href="https://www.linkedin.com/in/stephenpacinelli/" target="_blank">Steve Pacinelli</a>, CMO at <a href="https://bombbomb.com/" target="_blank">BombBomb</a>, about what he learned from the process of writing our book, <a href="https://bombbomb.com/book/human-centered/" target="_blank">Human-Centered Communication</a>.&nbsp;&nbsp;</p> <p></p> <p>Join us as we discuss:</p> <ul> <li>Why customer experience is built on the exploration of a shared belief</li> <li>Where the idea for the book originated</li> <li>What the big idea behind human-centered communication is</li> <li>Who each expert is and what you can expect in each of their chapters</li> <li>What interactive experiences we created around the book</li> </ul> <p></p> <p>Check out these resources we mentioned:</p> <ul> <li><a href="https://www.amazon.com/Ill-Be-Back-Customers-Again-ebook/dp/B08XBJQTHW/ref=sr_1_1?dchild=1&keywords=ill+be+back+shep+hyken&qid=1632235381&s=books&sr=1-1" target="_blank">I’ll Be Back</a> by Shep Hyken</li> <li><a href="https://www.amazon.com/Experience-Maker-Remarkable-Experiences-Customers/dp/1631954598" target="_blank">The Experience Maker</a> by Dan Gingiss&nbsp;</li> <li><a href="https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269" target="_blank">The Road Less Stupid</a> by Keith Cunningham&nbsp;</li> <li><a href="https://www.amazon.com/Visual-Collaboration-Powerful-Improving-Processes/dp/1119611040/ref=sr_1_1?dchild=1&keywords=visual+collaboration&qid=1632235270&s=books&sr=1-1" target="_blank">Visual Collaboration</a> by Loa Baastrup and Ole Qvist-Sorensen</li> </ul> <p></p> <p>Subscribe, listen, and rate/review the Cust