#162: KPMG Consumer Research Post-Covid Priorities (Short Summary Show)

<p><a href="https://www.linkedin.com/in/nathan-beaver-63aa75/">Nathan Beaver</a> is a Partner at KPMG UK and in 2020, he shared his insights on the "integrity economy", and how consumer behaviour evolved during the global pandemic.</p> <p>With 91% of customers saying they do NOT want to return to the pre-Covid world, he explained some of the principles that loyalty programme managers need to keep in mind to connect with their most valuable customers.</p> <p>Trust has become an essential ingredient in business and <a href="https://home.kpmg/uk/en/home.html">KPMG</a> revealed some dramatic research findings on what they are calling the "New Customer".</p> <p>Listen to this short show to capture the key highlights of my interview with KPMG UK.</p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/nathan-beaver-63aa75/"><strong>Nathan Beaver</strong></a><strong> -</strong> Partner at KPMG UK</p> <p>2) <a href="https://letstalkloyalty.com/audio/50-kpmg-customer-research-connecting-with-the-new-customer/" target="_blank"><strong>Let's Talk Loyalty Episode #50</strong></a><strong> with KPMG&nbsp;</strong></p>