162 - Guest Anna Samsonova Talks Jewelry Merchandising

<p>In this episode, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the jewelry industry, she supports her clients with a big-picture outlook and offers jewelry consulting services in the areas of brand development, merchandising, operations, upscaling, trade shows, and event planning.</p> <p>I ask Anna specifically about her expertise in brand development and merchandising. We explore topics like:<br /> - The role that merchandising plays in brand development<br /> - How jewelry brands can approach merchandising in a strategic way<br /> - The types of information/data a jewelry brand will need to optimize their merchandising<br /> …and more!</p> <p>Listen to benefit from Anna's wealth of information, knowledge, and experience.</p> <p>Links from the episode:<br /> Women's Jewelry Association (WJA) - https://www.womensjewelryassociation.com/<br /> American Gem Society (AGS) - https://www.americangemsociety.org/<br /> Black in Jewelry Coalition (BIJC) - https://blackinjewelry.org/<br /> Samsonova Consulting - https://www.samsonovaconsulting.com/<br /> Samsonova Consulting Instagram - https://www.instagram.com/samsonovaconsulting/</p>