160: The Best PR Response for a Rogue Employee Who Makes News

<p>If an employee causes a crisis for his employer due to actions that go viral, the company needs an immediate response. <br/><br/>Case in point, Southwest Airlines pilot, who used the phrase &quot;Let&apos;s go, Brandon,&quot; a euphemism considered to be a vulgar phrase aimed at President Joe Biden, over the plane&apos;s PA system.  <br/><br/>On this week&apos;s podcast, the best PR response for a rogue employee who makes bad news for your brand. <br/><br/>Learn the immediate steps communicators can take to manage reputation by dissociating the brand from the actions of the employee as quickly as possible.</p><ol><li><em>The plan  </em></li><li><em>The statement </em></li><li><em>The internal communications </em></li></ol><p>PLUS, one Indestructible PR tip that keeps your reputation solid during the crisis. <br/><br/>- <br/>- <br/>-  <br/><br/><b>Need help writing a crisis response for your organization? </b></p><p>This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused.<br/><br/>Click <a href='https://mollymcpherson.com/checklist'>HERE</a> to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization.  <br/><br/>Listen + Subscribe <a href='https://www.stitcher.com/podcast/wwwstitichercompodcastmollymcpherson/communicate-with-confidence?refid=stpr'>Stitcher</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2'>Apple Podcasts</a><br/><br/>© Molly McPherson 2021 </p><p>Are you terrified of talking to a reporter on behalf of your company? Yes?<br><br>Join Molly McPherson and Warren Weeks Nov. 19 at 12pmET for FREE training, to learn three media interview techniques that will help you succeed at your next interview.</p><ul><li>How to prepare for the interview.</li><li>How to handle your nerves.&nbsp;</li><li>What if the interview did not go as planned?</li></ul><p>Register&nbsp;<a h